I first met Geoff Anderson of Sonic Sight at a networking event last year and there was a crossover between our businesses for obvious reasons – we’re both acutely aware of the rising importance of having video as part of any content marketing strategy. Geoff has kindly put together this guest blog post about why video content should be a part of your content and social strategy and included some tips for creating great video content.
Over the last 25 years I have been producing corporate videos and in the last five years I have witnessed the exponential growth in the production and the demand for them. There are good reasons for this interest.
According to a recent report by Cisco, Internet video will account for 79% of global internet traffic by 2020 and 66% business communications will be video traffic. Further:
“You are no longer ahead of the game if you are using video as part of your marketing strategy. You are simply competing.”
And of course, it’s no longer just YouTube and Vimeo that support video. All social media platforms are embracing it and Facebook is very quickly approaching YouTube as the premiere video distribution platform. Facebook promotes video, it encourages it and it favours it in the news feed.
Video has the power to connect with people emotionally and engage with them in a manner that outplays other forms of online communication.
It’s never been easier to make videos. We all carry high definition cameras in our pockets and the editing software comes pre-installed in our computers. However it’s also never been easier to make poor videos that can damage your brand and credibility. If in doubt call upon a professional to make your business shine. However if you are keen to have a go yourself then watch the video above about the 7 Technical Mistakes to Avoid to ensure you don’t waste your time, money and reputation on a poorly produced video.
Geoff Anderson is a video producer, presenter and the author of Shoot Me Now – making videos to boost business. You can connect with him on LinkedIn at http://au.linkedin.com/in/geoffanderson1/ or find him at Sonic Sight