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5 Tips for Creating Engaging Video Content

Creating engaging video content as part of your content marketing strategy isn’t optional, it’s a must!

I first met Geoff Anderson of Sonic Sight at a networking event last year and there was a crossover between our businesses for obvious reasons – we’re both acutely aware of the rising importance of having video as part of any content marketing strategy. Geoff has kindly put together this guest blog post about why video content should be a part of your content and social strategy and included some tips for creating great video content.

Video Content is KING

Over the last 25 years I have been producing corporate videos and in the last five years I have witnessed the exponential growth in the production and the demand for them. There are good reasons for this interest.

According to a recent report by Cisco, Internet video will account for 79% of global internet traffic by 2020 and 66% business communications will be video traffic. Further:

  • 96% of consumers say videos help them with their buying decisions.
  • 77% of consumers believe that companies that create videos are more engaged with them
  • 73% of consumersare more likely to purchase a product or service after watching a video that explains it.

“You are no longer ahead of the game if you are using video as part of your marketing strategy. You are simply competing.”

And of course, it’s no longer just YouTube and Vimeo that support video. All social media platforms are embracing it and Facebook is very quickly approaching YouTube as the premiere video distribution platform. Facebook promotes video, it encourages it and it favours it in the news feed.

Video has the power to connect with people emotionally and engage with them in a manner that outplays other forms of online communication.

Geoff explains 7 Technical Video Mistakes to Avoid

Geoff Anderson’s top 5 tips for creating engaging videos:

  1. Know your audience. Be focused on who you are talking to.
  2. Have a clear message. Keep it simple: one key message per video.
  3. Avoid too much information. Keep it short and succinct or else you’ll lose them.
  4. When selling, avoid facts and focus on the benefits that will emotionally excite your audience.
  5. It’s not about you and what you do. Keep the content relevant to the audience and what they care about (hint: they don’t care about you).

It’s never been easier to make videos. We all carry high definition cameras in our pockets and the editing software comes pre-installed in our computers. However it’s also never been easier to make poor videos that can damage your brand and credibility. If in doubt call upon a professional to make your business shine. However if you are keen to have a go yourself then watch the video above about the 7 Technical Mistakes to Avoid to ensure you don’t waste your time, money and reputation on a poorly produced video.

Geoff Anderson is a video producer, presenter and the author of Shoot Me Now – making videos to boost business. You can connect with him on LinkedIn at or find him at Sonic Sight