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Media Room


7 Mar 2016

Help! My Facebook posts aren’t reaching anyone!


A recent article about Facebook content reach recently came up in my feed, shared from some social media colleagues based in Thailand. I shared it immediately, but thought it was well worth expanding on. Whenever I start working with new clients who are unfamiliar with Facebook and social media in general, I always discuss why… View Article

15 Feb 2016

Google Alerts… and why I love them


Regardless of your role in your organisation, Google Alerts is a fantastic resource. From a communications perspective, they are GOLD! Why? Well if you’re not familiar with Google Alerts I’ll let you know. As the name suggests, Google Alerts is a Google service that allows you nominate key words which Google then uses to email… View Article

21 Jan 2016

4 things to consider before starting a Content Marketing campaign


Considering a content marketing campaign? Read this first: If you’re considering starting a content marketing campaign, there are a range of questions you have to ask yourself. Setting up a blog is easy. Creating and curating content, sharing content across social media platforms, and boosting posts to reach a larger social audience  are the time/money… View Article

11 Jan 2016

Sharing is Caring! Sharing a Facebook Page post when there is no Share button


Well it’s Monday  afternoon of the second week of January and already there’s been a issue in the Social Media world. If like me you’re logging into Facebook today as a page manager after a break away from social media over the holidays, you may have noticed that Facebook Pages aren’t currently able to share… View Article

10 Dec 2015

Plan your 2016 Content Marketing and Social Media NOW


Energy levels are low, excitement for the summer break is high. I know the feeling, however these last weeks of December are crucial in order to start 2016 with a bang. Now is the time to review your content and social campaign from 2015 and plan for next year. Trust me, there’s no better feeling… View Article

2 Dec 2015

Content Marketing: The benefits of Content Creation and Curation


If you’ve ever discussed content, the whole “Content Creation / Content Curation” topic has probably have come up in conversation. So what does content creation and curation mean? Content Creation Content creation is, as the name suggests, content created from scratch. It’s your content, it’s new, it’s fresh and it’s tailored exactly how you want… View Article

15 Oct 2015

Social Media: Are you guilty of “Set and Forget”??


If you’re running a social media campaign, there is a strong likelihood that you are using a social media scheduling software such as HootSuite. I do. It’s a fantastic way of scheduling content AND monitoring AND interacting online. If you are just setting updates and forgetting about your platforms you are doing yourself a great… View Article

16 Sep 2015

If you don’t publish it, Google cannot find it.


“If you don’t publish it, Google can’t find it.” I recently came across this quote and it instantly struck me as it pretty much sums up one key aspect of Content Marketing: Getting FOUND.  There are a number of reasons why content marketing is increasingly a sound marketing activity: It’s great for sharing content, demonstrates… View Article

1 Sep 2015

The news that should dispel your Content Marketing doubts


Still unsure about Content Marketing and the impact it can make to your business? The announcement late last month that Australia’s biggest media monitoring company, Isentia, diversified into content marketing by buying King Content for $48 million is not something to scoff at and demonstrates the growing importance of content in the digital media landscape…. View Article

24 Aug 2015

Tweets in Google search: Why your Twitter game must be strong.


I recently posted  9 Twitter tips for business beginners, an  introduction to Twitter for small business owners who may not have the time or energy to delve into Twitter like they have Facebook. A recent announcement from Google might make you sit up and pay more attention to Twitter though: Google has announced that real-time… View Article

10 Aug 2015

4 questions to ask before starting a social media campaign


Twitter, Facebook, LinkedIn, Instagram, Pinterest. These are just some of the more widely used social media platforms available to SMEs to engage with their audience. The picture on the right sums up what many SMEs do wrong when they begin a social media and content strategy. One mistake many businesses make is creating profiles on… View Article

29 Jul 2015

9 Twitter tips for business beginners


From all of the feedback I receive, Twitter is often the most misunderstood of all social media platforms. I find either people LOVE Twitter and are addicted to it, or hate it with a passion and would prefer to spend their time on Facebook. I am a fan of Twitter for personal use and business use… View Article

13 Jul 2015

5 easy steps to great content creation


Did you know? Web pages that rank on page one of Google typically have 2,032 to 2,494 words. Companies with blogs typically receive 97% more leads than companies without blogs. Content rich sites tend to get more back links and social traffic, which helps them generate more traffic overall (via QuickSprout) I hope these stats… View Article

29 Jun 2015

Ignored Blog Syndrome: 7 bad signs an ignored blog sends


I’ve previously commented on the nasty condition that exists known as Ignored Blog Syndrome. Ignoring your blog makes your business look lazy, uninterested and sloppy. Maintaining a blog is a bit like investing in a puppy for the family. If you’re going to do it, you have to make sure you have the time and… View Article

26 Jun 2015

Content is King. Be the Top Dog


Content Marketing and Social Media are free right? Well kind of – the platforms themselves are free to use, however the time required to invest in creating compelling content and maximising social media to engage comes at a cost that many people don’t consider when starting a content and social campaign. I discussed Content Marketing… View Article

17 Jun 2015

Content Marketing: integral to strategic communications


Content Marketing, Branded Journalism, Corporate Journalism. Content has come along way and, I think, has a long road in front of it. With more and more corporate entities identifying content as one aspect of a marketing or PR campaign, the rise of branded journalism will continue unabated. Many might decry the rise of corporate entities even thinking… View Article

25 May 2015

1001 content ideas


Searching for meaning (and content) How often have you stared out the window looking for some content inspiration? It happens to me and I’m contantly creating content for clients and myself. But when writer’s block hits me I go for a quick walk and head outside to get the creative juices flowing. I’ve even come… View Article

14 May 2015

Tips on securing a speaking role: A Content Marketing Case Study


Being appointed by current thought leaders and experts in your industry to take the stage at an industry conference is a pretty big deal and shows that you’re considered worthy enough to share your insights with a group of industry delegates who have paid good money to attend the conference. But how do you land… View Article

28 Apr 2015

Not just SEO: Content Marketing for Service, Brand, and Development


How Content Marketing builds customer service, brand positioning, and business development. Content Marketing for customer service Regardless of your business type and size, customer service is obviously a key part of what you offer. Whether you’re selling apple pies or selling your accountancy skills, your customer service is a huge part of what will keep your… View Article

14 Apr 2015

What’s your power pole? Don’t ignore traditional media outlets.


The Dorsal Fins are playing in Sydney!! I’ve never heard of this band. I probably won’t like their music. I definitely won’t be going to their concert. BUT I do know they’re playing in Sydney soon. How do I know this? Yesterday I was driving along Concord Road in Sydney to meet a prospective client…. View Article