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Media Room

19 Jun 2017

The POWER of Video Content: Case Study

Video content is increasingly becoming the content type of choice! Does this worry me as a copywriter? No! Why? Well even if clients turn more towards video content they will still need written content! Thank of a video script, subtitles, blog posts that explain the video in greater detail, web copy to grab visitor’s attention… View Article

15 May 2017

Social Media: The truth about your audience

For a long time I’ve told clients that I’d prefer 100 engaged social media followers instead of 100,000 followers who aren’t paying attention. With Facebook’s increasing move towards paid boosting to spread your content, having an engaged audience is even more important. However, if you don’t have a large amount of engaged followers, the increase… View Article

21 Feb 2017

Why your content must answer WHY.

Anyone familiar with Simon Sinek would be well aware his best-selling business book and training programme “Start with WHY” that asks individuals and businesses to get to the core of their purpose in order to build and grow. Content Marketing can take a leaf out of Sinek’s book. Your content can talk about WHAT you… View Article

19 Jan 2017

5 Tips for Creating Engaging Video Content

Creating engaging video content as part of your content marketing strategy isn’t optional, it’s a must! I first met Geoff Anderson of Sonic Sight at a networking event last year and there was a crossover between our businesses for obvious reasons – we’re both acutely aware of the rising importance of having video as part… View Article

9 Jan 2017

Create Great Content… or don’t bother

Welcome to 2017! I trust everyone had a great Christmas break. A new year brings new business goals and objectives. The question I ask myself at this time of year is: “what will I do differently to improve?” If implementing a social media, content marketing or PR campaign is on your list, or was on your… View Article

12 Dec 2016

Out of the Office? Don’t ignore your content this Summer

A Summer of Content! Over the summer period, it can be easy to forget about your content marketing and social media. Although you may be out of the office over the Christmas and New Year period enjoying a well-deserved break, your customers and clients might not be, and expect to stay up to date. January… View Article

23 Nov 2016

How great content and social reach improves your search ranking

Great content and social media reach improves your search engine ranking. How? By helping others find your content and letting them share it! Content is the number one factor influencing search engine ranking according to Google.  If you’ve clicked through to this blog post you’ve already got an idea that having regularly updated content on your website… View Article

4 Nov 2016

Copywriting Tips: Getting Started

I’ve shared a quick copywriting tip on my YouTube Channel. Many people struggle with getting their head around a final article, but you have to bring it back to focusing on simply getting the main ideas down on paper first, then editing, eidting, editing!   Cheers, Sam Inlumino Communications is a PR, content marketing, and… View Article

21 Sep 2016

Why a great business card is great PR

I was recently interviewed by Executive Style about business cards. You may ask yourself what link there is between business cards and someone concerned with PR, Content Marketing and Social Media! A great business card is a reflection of your business and, besides saying hello briefly at a networking event, your card is the first… View Article

8 Sep 2016

Beware social media gurus & quick fixes!

 I’ve seen them. You’ve seen them. Digital Marketing Gurus pop into  your social feeds with a slick video promising to share their social  media secrets that will TRANSFORM your business overnight. You’ll  be working 1 day week before you know it! It is SO SIMPLE!!! They are  willing to share their secrets – but of… View Article

30 Aug 2016

Learn @ Lunch Content Marketing and Social Media Seminar

On Thursday 15 September, I’m presenting another Learn at Lunch Social Media and Content Marketing Seminar in conjunction with Ryde Business Forum. My previous seminar sold out quickly, hence there’s another opportunity for local businesses to learn how to make Social Media and Content Marketing work for the. Tickets can be booked through Ryde Business… View Article

2 Aug 2016

Back to Uni!

4 years after completing my Masters at UTS, I am back! Not as a student though – on  Thursday I’ll be leading my first Tutorial in the School of Communication’s  Undergrad program. Two tutorial groups in Principles of Public Relations will have the pleasure of my company! I look forward to this great opportunity not… View Article

18 Jul 2016

Content Marketing & Social Media: More than just likes!

Last week I presented a Ryde Business Forum seminar, discussing the merits of Content Marketing and Social Media for business development and customer service. More than just likes! from Samuel Spurr If your organisation would benefit from a similar presentation that can be tailored to your industry, please get in touch. Cheers, Sam Inlumino Communications… View Article

29 Jun 2016

4 things to consider BEFORE starting content marketing

If you’re considering starting content marketing, please consider these 4 things BEFORE you embark on a campaign. By identifying responses to these 4 items, you’ll be better prepared to maximise your efforts. Cheers, Sam Inlumino Communications is a PR, content marketing, and Social Media consultancy servicing SME clients from a variety of industries.

22 Jun 2016

Learn @ Lunch: Content Marketing and Social Media

On Wednesday, 13th of July, I’m hosting a Learn @ Lunch seminar in partenership with Ryde Business Forum. Click here to book your spot! I look forward to seeing you there.

30 May 2016

Maximise your content marketing efforts

Don’t let your content creation efforts go to waste. Watch how re-purposing content can maximise your content marketing efforts. Cheers, Sam Inlumino Communications is a PR, content marketing, and Social Media consultancy servicing SME clients from a variety of industries.

20 May 2016

The 1 thing your content marketing efforts should include

If you’re starting a content marketing campaign, or your calendar has come to a screeching halt, watch this quick video about how to get in the content groove.     Cheers, Sam Inlumino Communications is a PR, content marketing, and Social Media consultancy servicing SME clients from a variety of industries.  

27 Apr 2016

Social Media is now Pay to Play

Earlier this year I posted about Facebook Page Posts getting little engagement and shared some tips about how to reach your audience. In “Help! My Facebook posts aren’t reaching anyone!” I shared 4 tips on how to improve your chances of reaching your audience: Reach your Audience! Make your posts timely and relevant Build credibility… View Article

29 Mar 2016

5 tips to fire up your Instagram business account

By recently allowing multiple accounts, Instagram has made it easier than ever to use the platform for business purposes. Like giving your Facebook page’s editorial rights to your social media manager, or a staff member, the access to multiple Instagram accounts makes this social platform even easier to use by busy business owners. If you’re new… View Article