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Not just SEO: Content Marketing for Service, Brand, and Development

How Content Marketing builds customer service, brand positioning, and business development.

Content Marketing for customer service

ContentRegardless of your business type and size, customer service is obviously a key part of what you offer. Whether you’re selling apple pies or selling your accountancy skills, your customer service is a huge part of what will keep your customers coming back for more. So how does Content Marketing help fulfil that role? By serving customers (and potential customers) with information, answers and ideas, your business is offering value!

Current customers may be visiting your site regularly, if they see content that answers a vexing question, inspires them to continue using your product and/or services, or shows that you know what you’re talking about, then content marketing is definitely fulfilling a customer service role. Of course it’s not the type to replace a call centre or team to field enquiries, but it does add another contact point visitors.

What about potential customers? Potential customers will be attracted to your business due to the type and style of your content. Of course, your content offers above and beyond the simple content of other sites. It’s engaging, entertaining and enlightening. Regardless of your industry, there is no reason why you can’t produce engaging content. If the team over at S.E. Rentals can produce engaging content about financing business technology (client) then you can too!

Content Marketing for brand positioning

There is nothing worse than an ignored blog. Regularly updating content platforms and sharing them on social media platforms shows you have the time to create relevant content (or have it ghost written for you). “Brand” is a customer’s perception of your organisation and developing a content marketing strategy demonstrates that you’re willing to share and engage with the people ultimately responsible for your success – those buying from you. A blog, YouTube channel, or similar content program does two things:

  1. It shows you are able to take time from your busy schedule to engage and share.
  2. It provides you with a platform to candidly express your brand. A static website with calls to action, product descriptions and contact pages is great, but customers want more. They want your voice – to learn about your organisation intimately. What inspires you, what gets you out of bed in the morning, and sometimes, what keeps you up at night.

Content Marketing for business development

As mentioned previously, content marketing is all about showing, rather than telling audiences you know what you’re on about. You’re not telling someone how great you are or how much your product/services cost (that’s advertising) instead you’re showing an audience that you know your industry, you know the issues, you’re sharing your thoughts and thus demonstrating that your organisation is the one they should be dealing with. Customers seeking insight, or even a business seeking a partner, will find your content. As mentioned previously, great content will assist you to get found.

How does content help different aspects of your business?



Inlumino Communications is a PR, content marketing, and Social Media consultancy servicing SME clients from a variety of industries.