Content Marketing and Social Media are free right? Well kind of – the platforms themselves are free to use, however the time required to invest in creating compelling content and maximising social media to engage comes at a cost that many people don’t consider when starting a content and social campaign.
I discussed Content Marketing at a recent Legal Vision seminar and share my presentation below. A strategic approach to content requires preparation and planning - some tips on making sure your campaign is a sound investment are included in the slide show.
It all comes down to the 4Cs = Create Compelling Content Consistently!
Content is King. Here are some tips on how to be the Top Dog.