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1001 content ideas

Searching for meaning (and content)

Content Inlumino CommunicationsHow often have you stared out the window looking for some content inspiration? It happens to me and I’m contantly creating content for clients and myself. But when writer’s block hits me I go for a quick walk and head outside to get the creative juices flowing. I’ve even come up with great content ideas while driving. I’ve found that most of my content ideas come when I’m not stressing out in front of my laptop. A content calendar is great, but sometimes you want to throw something unplanned into the mix to give your platform a spark!

I’ve previously discussed how answering questions can help give you ideas for content, re-purposing content makes it interesting for difference audiences and that evergreen content will always be a strong part of your content repertoire.

1001 Content Ideas

Ok, so 1001 Content Ideas was click bait and a bit of a stretch, but this list that outlines 50 ways to come up with content ideas is as good as any I’ve seen.

Here are the first 10:

  1. Use Portent’s Content Idea Generator.
  1. Imagine you are writing for your ideal customer: What is one of your most asked questions? Answer that question(s) in a blog post!
  1. Visit Reddit to find trending topics.
  1. Look through your website analytics to find out which topics are most popular with your audience.
  1. Send a short poll or survey to your email list or social media followers to ask them for their most pressing questions.
  1. Set up Google Alerts for keywords related to your business and niche.
  1. Join a Facebook group in your niche to see what your target market is talking about.
  1. Ask your social media followers…ask what they want to know and/or learn.
  1. Visit popular websites or blogs in your niche to see which topics they are writing about: find one that jumps out at you, and then spin the title to create your own, original content.
  1. Visit Google Trends to find trending topics.

For the full list, check out Kim Garst’s post here. 

Google Alerts

Personally, I’m a big fan of point 6. For each of my clients I have Google Alerts set-up so that every day when news and content is published online using keywords from their industry I get a summary and a link in my inbox. I can click on the link and assess whether or not the content is good for:

  • a. Sharing on a client’s social platforms
  • b. Commenting on through a client’s blog
  • c. Deleting.

I mention “c. because some of the alerts aren’t specific enough, but most can be used in someway. Google Alerts are also very handy as they keep myself and clients up to date with trends and issues in their space – the items might not be shared or commented on, but help form an overall view of what’s happening.

Cheers,

Sam

Inlumino Communications is a PR, content marketing, and Social Media consultancy servicing SME clients from a variety of industries.